I am a Creative Director who works at the meeting point of strategy, design and technology.

I lead from the first idea to the final execution, equally happy directing a team or getting hands-on in the work. I use AI and no-code every day to move faster without losing the idea.

Over the years I have made brand, digital and immersive work for the likes of Google, Nike, Volkswagen, Pandora, LEGO and Disney, at agencies like rehab., Dalziel & Pow and Amazon. Today I consult and co-run my own studio, Petite Machine.

What excites me most is making people feel something.