Experiential
Motion
AR/VR
Client
Pandora
Agency
Dalziel & Pow
Release date
Location
broadcast worldwide
What I did
Creative Lead
The context
When Pandora’s 2021 Capital Markets Day could no longer take place in person due to the pandemic, the challenge wasn’t simply to move it online. It was to rethink how the brand could communicate its vision in a completely different format. The event had to engage investors and employees across markets, while showcasing what the future of the brand would look like.
The approach
I led the project and coordinated the work between Pandora’s internal teams and our external partners. Using Unreal Engine, we created a digital twin of the new store concept so the audience could visualise it virtually. We collaborated with a virtual production studio to shoot the event in real time inside our Unreal environment, bringing the concept to life with cinematic precision, and I wrote the script for the camera sequence to guide the storytelling flow.
The broadcast went live to thousands of Pandora’s investors, leaders and employees worldwide, turning a global update into an immersive, connected experience.
