Retail
Experiential
Installation
Client
ZKB
Agency
Dalziel & Pow
Release date
Location
Switzerland
What I did
Creative Lead (from pitch to execution)
The context
ZKB (Zürcher Kantonalbank) approached our team to reimagine the future of their retail banking experience. The challenge was to explore how physical spaces could evolve to better serve and connect with customers in a digital-first world, in a way that felt innovative, human-centred and genuinely personal.
The approach
We proposed a bold vision that blended innovation, human-centred design and "transparent", easy-to-use technology to make banking more engaging. Combining data-driven insights with user-centred strategy, we created an ecosystem that empowers customers to navigate their financial journeys from a new perspective, their life projects, through soft projected content, personalised digital tools and modular spaces that adapt from 1:1 consultations to community workshops.
