Branding
Digital
Client
TYLS
Agency
Petite Machine
Release date
Location
France
What I did
Creative Director
The context
I was approached by the ComptaCom group to help lead the rebranding of their national accounting network in France. With over 90 offices and a strong legacy, the ambition was clear: move beyond the traditional image of accounting and craft a brand that reflects their broader vision of strategic support and innovation.
The approach
From strategy to execution, I created a new brand called TYLS, with an identity that stands for forward-thinking advice, momentum and support, a modern, optimistic brand built for entrepreneurs, clients and collaborators alike. Working closely with the leadership team, we defined the foundations of TYLS: its naming, brand architecture, tone of voice and visual system. I designed a bold, versatile logotype, a vibrant digital-first colour palette and a modular graphic language ready to scale across all sub-brands and touchpoints.
The result is a brand that feels both human and confident, one that clarifies the group’s evolution while keeping its original purpose at heart: helping businesses grow. TYLS is now set to roll out across France, starting with signage, digital platforms and local marketing.
