VOLKSWAGEN
Full of life
Client
Volkswagen
Release date
2018
Location
Birmingham, UK
What I did
Creative and Technical Direction
Awards
Winner of Design Week Award 2018
Shortly after I joined Dalziel and Pow, I had the chance to collaborate with Volkswagen to bring their first retail flagship store to life. The vision for the concept was the idea of “the joy of Volkswagen life” and we wanted to find new and engaging ways to connect customers with the pleasure of car ownership. We decided to create an interactive wall where anyone will be able to experience different moments of joy throughout the brand's iconic models. Physical props and digital content representing Volkswagen were combined with soft projected animations of people enjoying inspiring moments of life.
Credits
Project, photography and video — Dalziel & Pow
Illustration — Liam Devereux
Motion design — Anthony Collier
Fabrication — Jailmkake
Audio/video — Mediazest
