Client

Jaquet-Droz

Agency

Electronlibre

Release date

2009

Location

Worldwide

What I did

Interactive Design Lead & coding

In 2009, we were approached by the CEO of Jaquet-Droz who wanted to create an immersive online experience that would convey the unique story, style, and universe of the brand. Inspired by gothic and victorian drawings as well as Tim Burton, we've created a fully interactive website that will take visitors on a journey from La Chaux-de-Fonds to Geneva, Paris and London, travelling on the sea, through the stars or underground.

All the visuals were made from original drawings or from scratch. The world was then built using a bespoke editor, placing all assets and managing the various animations and camera movements. A bit like a video game.

Credits

Project — Electronlibre

Art Direction — Alexander Imhoff

Flash — Jean Nawratil